Just unearthed this great article about how to save money on groceries. It offers some very handy tips (most of which we already follow); however, there are certain things on which I thought I might offer my own opinion.
"Leave your kids at home" - while I know that it is much, much easier to do your shopping with no kids in tow, and while, in fact, my husband does most of our shopping alone, we see a visit to the grocery store as a valuable learning opportunity, and sometimes we all go together just so the girls can learn, from a very young age, how to compare prices and products. Also, and I'm not saying this to be boastful, for our girls the words "this does not belong to us" work like magic - whenever we say this, they drop whatever they are holding like a hot potato, whether it is an item in a grocery store, a toy in a toy store, or a toy/game in someone else's home they were not permitted to handle.
"Shop at larger stores" - the thing is, many times folks who do frugal are also those who want organic, local, small business, etc. So... cheap or organic? Cheap or local? A large store with fabulous prices, or a small local grocery store you want to support? These questions don't always have a clear-cut answers. Within the scope of our local businesses, we (I'm opening my inward umbrella against the rotten tomatoes and eggs that will be flung in my direction...) support those stores which prefer to hire Jewish employees. Yes, yes, we are bigoted racists, but we also live in Israel and things are a bit tense here, so we feel perfectly justified in preferring to give our cash to our own people.
"Own an extra freezer or fridge" - we do, and it's certainly very convenient to be able to stock up, but I'm not at all convinced this is really a good deal, taking into account the cost of electricity involved in running a second refrigerator. Also, ours is placed outside (we simply don't have room in the house for another fridge), and while it's very handy to stock it with cold drinks for guests who hang out on the front porch, naturally it takes even more electricity to keep cold, while it's so hot outside. We do get some good deals on stuff (chicken, ground beef, fish) which we freeze in bulk, but does what we save cover the constant running of the second fridge and freezer? It's hard to tell, because the deals and the cost of the frozen items vary constantly.
Overall, living frugally is a question of mindset. If you aim to buy as much as possible for as little money as possible, that is still consumer mentality. If, on the other hand, you aim to buy just what you need for as little as possible, to free up your time and space for other things, you are on the right track!